MBA.BALAC - Master of Business Administration: Location Analytics Conc

Location Analytics Concentration

The Location Analytics Concentration focuses on producing management professionals who can analyze and resolve complex business problems utilizing spatial information and analytics. This field is rapidly growing and has a world class industry cluster centered in Redlands, California. Students have the flexibility to develop their capabilities with locational and geographic approaches to analysis of business activities.

The School of Business & Society MBA’s Location Analytics Concentration provides students with the concepts and tools to manage and understand locational patterns and trends in order to:

• manage geographic information

• apply locational knowledge for business decision making

• apply market segmentation and target marketing using GIS as a decision-making tool

• assess mapping patterns and spatial trends for entering international markets and global sourcing

• analyze and evaluate GIS opportunities related to mobile technologies, big data, social media, and locational analytics

• develop and contribute to leadership of effective strategic planning and management using geographic information and GIS

• utilize leading GIS technology tools and apply them as part of a team in developing a strategic plan for a local firm or government office