BUSB340
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Principles of Marketing
Subject code
BUSB
Course Number
340
Course Long Title
Principles of Marketing
Course Description
Introduction to the concept of marketing and marketing principles. Focus on creating value for customers. Develops an understanding of the four elements of the marketing mix (product, price, promotion, and place/distribution) with application to product, service, profit, and not- for-profit enterprises in local, national, and international environments.
Course Type (Attributes)
Upper Division (UD)
Credit Type
Institutional
Instructional Method Name
Lecture
Instructional Method Name
Asynchronous - Online
Instructional Method Name
Synchronous - Online