MBA.MRKT - Master of Business Administration: Marketing

Introduction

Our lives, our society, and our planet have experienced an unprecedented change explosion. Even change has changed in terms of complexity, unpredictability, and uncertainty. What has not changed, however, is our need to face the complex phenomena of change in order to lead ourselves to greater excellence and fulfillment. Therefore, in a world where change is the only constant, the ability to lead change successfully becomes a core survival competency.

For some, there is no nobler goal than to lead oneself and others to excellence, fulfillment, and collaborative achievement. The Woodbury MBA degree provides an exceptional opportunity to nurture and master the essential skills for organizational excellence and success.

Leadership is often hailed as the key determinant of success for any organization, large or small, public or private. Research shows that effective leadership helps meet stakeholders’ expectations and ensures the long-term survival of an organization. Woodbury Business Institute’s MBA degree is designed to prepare the next generation of effective leaders, and is open to those with non-business backgrounds as well as those possessing undergraduate business degrees.

Woodbury Business Institute’s MBA focuses on three key tenets:

• Becoming Responsible Leaders through social responsibility and ethics initiatives.

• Developing Sustainable Businesses by rethinking the way we do business to optimize resources.

• Harnessing Self-Empowerment to take control of decision-making and to make positive choices.

Students will be empowered to realize their leadership dreams and develop breakthrough thinking in a world where change is the only constant. Whether looking to transition into new industries, start their own businesses, or further careers in their current fields, an MBA from the Woodbury Business Institute gives our graduates a competitive edge.

Accreditation

Association to Advance Collegiate Schools of Business (AACSB)

Accreditation Council for Business Schools and Programs (ACBSP) 

Mission

The Woodbury Business Institute’s Master of Business Administration degree is designed to prepare future leaders of organizations to communicate effectively, act ethically, and think globally in a strategic manner.

Program Learning Outcomes

The Woodbury MBA program prepares business graduates to compete in a dynamic, global environment marked by rapid technological and social change. Each student emerges from the MBA program with a sound knowledge base in accounting, finance, marketing, leadership, and strategy, and with the networking skills necessary to build a successful career.

This knowledge base is further enhanced by a heavy dose of organizational behavior skills, including emotional intelligence, ethical leadership, and strategy. We believe that a well-rounded business education should involve a happy amalgam of functional areas and soft skills. Our goal is to prepare leaders who are effective, ethical, and responsible.

The challenges our students will face in their careers will not come neatly bundled according to areas of expertise. Our goal, then, is to engender a holistic view, so our graduates can interface with people from a variety of disciplines, and have the skill set to confront business challenges that are not so clearly defined.

Woodbury MBA students learn to:

• Demonstrate leadership competencies;

• Communicate effectively;

• Act in an ethical manner;

• Perform effectively in a global business environment;

• Integrate strategies within overall organizational contexts;

• Express mastery of domain-specific knowledge and skills.

Assessment Process

Formative Assessment Experiences

Faculty members ensure the development of knowledge, skill sets, and behaviors in a system of continuous improvement by reviewing and analyzing initial, milestone, and summative assessments at the end of each semester. Through a rigorous gap analysis, areas for improvement are identified and changes implemented to close the loop. This ongoing process ensures the currency and relevance of our mission-critical curriculum. Feedback from employers who critique student work in our outreach program and MBA candidate performances in capstone simulations provides objective evidence of the high quality of learning in our MBA program.

Summative Assessment Experiences

In the entrepreneurship course (MGMT 608), students complete a hands-on outreach project providing them with real-world consulting experience from entrepreneurs and business owners, and the opportunity to create a research project while developing as solution providers, problem solvers, and critical thinkers. Student teams are assigned to a local Burbank business identified for this project by members of the Burbank Chamber of Commerce.

Assessment Process

• Collaboratively developed learning outcomes and goals.

• Curriculum mapped (at the program level) to set learning goals and (at the course level) to student learning outcomes: please refer to the MBA curriculum map.

• Standardized syllabus format emphasizes learning objectives, grading rubrics, and course activities aligned with student learning outcomes.

• Midway data capture points have been created to track student learning progress and provide feedback to improve the curriculum.

• Faculty training: University- and School-level faculty development workshops and professional conferences in the science and art of outcomes assessment.

• Capstone course evaluation.

• Direct assessment is embedded into courses using specific rubrics.

• Indirect assessment via alumni surveys and exit exams, etc.

Program Specific Academic Standards

In order to remain in good standing and qualify for graduation, MBA students are required to achieve and maintain a minimum GPA of 3.0.