MBA.BAMKC - Master of Business Administration: Marketing Concentration

Marketing Concentration

Marketing has proven to be more and more a crucial functional area for businesses to succeed in today’s competitive environment. The Marketing Concentration covers in-depth disciplinary knowledge, including concepts, theories, tools, and cases that are essential in pursuing career opportunities in marketing. Students approach the subject from both a theoretical as well as a practical perspective that will allow them to make strategic decisions.

The School of Business MBA’s Marketing Concentration provides an alternative for students to substitute core MBA courses with offerings that focus on:

• analyzing business problems from the marketing perspective

• exploring marketing concepts in the global marketplace

• applying marketing analytics to drive strategic decision making

• integrating marketing and other functional areas to provide orientation for organizations