BBA.FMKT - Fashion Marketing, B.B.A.

Introduction

Woodbury Business Institute offers a Fashion Marketing program that provides students with a thorough understanding of the conditions, techniques, and requirements of marketing and promoting fashion. Professionals in the field teach fundamentals of fashion merchandising, promotion, digital marketing, and trend analysis. Advanced courses feature theories of marketing, consumer behavior, and international business. Drawing upon case study analyses, students learn to apply fashion marketing principles to solve problems and develop plans of action.

Innovative think tanks, field experiences, and a strong senior internship program give students the exposure and experience necessary to succeed in the fashion industry. Graduates of this program are qualified professionals who are well-prepared for management positions in a variety of fashion career areas, including fashion director, style editor, fashion forecaster, social media strategist, fashion buying, advertising, styling for the media, promotion, public relations, and special event production.

Our Fashion Marketing students learn about the ongoing debate related to the social and economic implications of trend cycles within the fashion industry. Through the rise of accessible media, fashion business practices are becoming more transparent and brand values are being evaluated by consumers. In Fashion Marketing, we help our students become fully aware of these issues so they may make well-informed business decisions.

Aligning our Fashion Marketing students with the strategic vision of business with a conscience, we follow these three fundamental pillars:

1. Being ethical:  Doing well by doing good.

2. Giving back:  Prospering businesses by strengthening communities.

3. Achieving sustainability:  Transforming well-being for all generations.

Students learn via a variety of experiences in a diverse range of settings. All classes are interactive, with a minimum of formal lecture and a maximum of student- centered activities. In each class, students are given the opportunity to learn by working in groups, writing, speaking, and completing projects, all of which enable students to engage and hone a broad range of talents.

Accreditation

Accreditation Council for Business Schools and Programs Association to Advance Collegiate Schools of Business

Mission

The mission of the Department of Fashion Marketing and Marketing is to provide both the highest level of education in Fashion Marketing and the strong liberal arts foundation it rests upon. The interdisciplinary nature of our majors cultivates successful students with strong, enduring awareness of personal and social responsibility. We prepare students to be competent communicators who understand the complexities of our global and technological environments.

Additional Learning Opportunities

The Office of Career and Professional Development offers a variety of programs, services, and resources to assist students in exploring careers and securing internships. The staff works with students one-on-one to develop successful internship search strategies and help students connect with employers through internship postings, résumé collections, on- and off-campus interview opportunities, alumni connections, and employer outreach.

Study Away

Fashion Marketing students are encouraged to spend a semester living and studying/working in another city, such as London, Paris, Italy, or New York City. Study Away opportunities support our goal of providing a globally embedded education.

Other

Students are encouraged to take part in School of Business sponsored co-curricular activities, such as the Collegiate Entrepreneurs’ Organization (CEO) and Business and Professional Women of Woodbury (BPWOW).

Technology and Computer Requirements

Students use word processing software and presentation software. The accounting and management courses utilize spreadsheet software. Marketing students use online information search vehicles and software packages.

Students must be able to access and use a computer for every marketing course. Although the University maintains computer labs for this purpose, it is strongly advised that each student own a notebook.

Program Learning Outcomes

Fashion Marketing students learn the fundamentals of the business of fashion: entrepreneurship, social media marketing, promotion, and trend analysis for the creative industries. Fashion marketers have a good head for business and enjoy the creative process of design. Students learn how to adapt proven fashion marketing strategies to the ever-evolving world of the fashion business by learning both the psychology of why people purchase fashion products, and how to effectively develop, price, distribute, and promote products and services. As a part of this dynamic industry, you will become a storyteller who conveys a message about fashion products and brands. In this process, you will share these stories through social media, television, magazines, retail promotion, and virtual reality.

Students will demonstrate the following program learning outcomes in addition to University- and School of Business-wide student learning outcomes.

Assessment Process

Placement Exam Requirements

Fashion Marketing students who have not received transfer credit for a 200-level math course are encouraged to take the Math Placement Exam, but it is not required. See the “Academic Proficiencies and Placement” section of the Academic Journey chapter of this catalog for more information.

Formative Assessment Experiences

For the BBA core courses, formative assessment processes include: opportunities for students to provide structured feedback to their peers; detailed feedback from professors on homework submissions; evaluation of students’ formal presentations; inclusion of Writing Department consultants to enhance writing skills in MGMTWY 326, MGMTWY 350, and MGMTWY 461; and simulation games in MGMTWY 336 and MGMTWY 483.

For Fashion Marketing major courses, formative assessment processes include detailed feedback from professors on homework submissions, computer literacy requirements, final projects, an internship project, and faculty advising through mandatory one- on-one meetings.

Summative Assessment Experiences

The summative assessment processes for the BBA core courses include research and reflective papers, formal presentations, portfolio presentations, final exams, and the capstone project.

Summative assessment processes for Fashion Marketing major courses include formal presentations, portfolio, poster and research paper submissions and presentations, and final exams.

Program Specific Academic Standards

The department applies University- and School-wide academic standards. Like all BBA students, fashion marketing majors are required to maintain a 2.0 cumulative grade