BUS344
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Brand Management
Subject code
BUS
Course Number
344
Course Long Title
Brand Management
Course Description
This course is designed to enhance students' marketing skills and understanding of specific marketing topics from a brand equity perspective. It is organized around the product and brand management decisions that must be made to build, measure, and manage brand equity.
Academic Level
Undergraduate
Department(s)
College
College of Arts and Sciences
Course Type (Attributes)
Oral Communication (OC)
Credit Type
Institutional
Instructional Method Name
Lecture