BBUS342

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Customer Experience Management

Management and BusinessUndergraduateSchool of Business & Society

Overview Credits Course Schedule Requirements Dependencies

Subject code

BBUS

Course Number

342

Course Long Title

Customer Experience Management

Course Description

Develop an appreciation for the various ways customers experience products and services from brand awareness to product and service fulfillment to loyalty programs. Identify how to create a customer experience management system.

Academic Level

Undergraduate

Department(s)

Management and Business

College

School of Business & Society

Credit Type

Institutional

Instructional Methods

Instructional Method Name

Lecture

Instructional Method Name

Asynchronous - Online

Instructional Method Name

Synchronous - Online