Subject code
MGMT
Course Number
684
Course Long Title
Digital Marketing
Course Description
This course is designed to give students a theoretical understanding of the digital marketplace in order to adapt to the increasing shift of marketing effort from traditional media to digital media such as search engines, social media, and mobile. It also equips students with the strategies, tools and tactics that digital marketers employ and develop the specific skills necessary for carrying out digital marketing plans and effectively evaluating the plans of others.
Credit Type
Institutional
Instructional Method Name
Hybrid
Instructional Method Name
Synchronous - Online
Instructional Method Name
Asynchronous - Online